I was recently sent this from an associate on the importance of customers from Charles Marshall, one of the country’s top comedic motivators specializing in personal development and customer service. It’s a great read and exemplifies the attitude we try and convey to our customers at the shop.

I Am A Customer

Allow me to introduce myself. I am a customer.

I am the person that makes the economic engine turn. I am the reason you take home a paycheck. I am the reason you are able to feed your family, pay your mortgage, go on vacation, buy a car, and contribute to your church or synagogue. Because of me, gigantic corporations and small businesses alike have risen and flourished. Because of my absence, they have faded from existence.

The roads you drive on, the police and fireman that protect your community, the teachers that teach your children all exist because of me. Politicians and postal workers, sanitation workers and soldiers all owe their jobs to me. Without me, no taxes would be paid and any and all societal advances would come to a halt.

The wise come to know, respect, and love me. The foolish disregard my importance and suffer accordingly.

By the way, you’ll notice that I didn’t introduce myself as your customer. That’s because I don’t belong to you. Even if I make a purchase from you, that doesn’t mean that I will do it again in the future. You are always on trial and I am always evaluating, measuring, and testing your product and service.

So pay attention to me. Get to know me. Learn my habits. My likes. My dislikes. My desires. My dreams. My values. Learn my language. Learn to recognize my moods.

Above all, treat me with respect. I will not be ill-treated, and why should I be? There are too many businesses vying for my attention. Every time you turn on the television, open a newspaper, or listen to the radio, you see and hear multitudes of companies competing for my attention. There are too many people who are willing to treat me right in exchange for my business.

And know this, I am not easily fooled. Businesses treat me right or suffer the consequences. Sooner or later I always discover dishonesty, disrespect, or disinterest. Most of the time, I don’t announce my displeasure. I simply take my business elsewhere.

Occasionally, we will have disagreements. I don’t like mistakes but I understand that you sometimes make them. The manner in which you handle my complaint determines any future interaction I have with you. And, in my mind, it also determines the character of your business. I rarely ever give you a second chance to make the same mistake twice.

So, watch for me in your business community. If you’re fortunate enough to see me, do everything in your power to woo me and make me your own, because I hold the key to your financial success. It is no exaggeration to say that when you interact with me, your future hangs in the balance.

Learn me. Know me.

I am a customer.


Project “Freedom One”

Scotty was thrilled to have been able to recently participate in a special project in Tucson, AZ at the PIMA Aircraft & Aerospace Museum. Joe Fernandez from Superior Shine Auto Detailing in Arcadia, CA put together a small team of talented detailers to come together and help preserve an important piece of history with the help of some amazing sponsors.  A Boeing C-137, specifically 58-6971 Model 707-153 USAF VC-137B was used in the US Air Force.  This aircraft became known as “Freedom One” after serving in the return of the American hostages from Tehran, Iran in 1981 and again to transport US POW’s back from Operation Desert Storm. This aircraft had been sitting in the hot Arizona sun for close to a decade and the paint had definitely seen better days. So the assembled team converged to tackle restoring the parts of the plane that were salvageable in order to preserve as much of the original paint as possible. After a week of polishing the plane looked great and only needed sections repainted instead of the entire plane saving the museum precious money and preserving the original paint. This was truly the opportunity of a lifetime.